Top 3 Pitches That Will Make Me Run For The Hills
I get to hear lots of business proposals (and elevator pitches) during my time, and I have heard so many that I zone out whenever I hear these -
- “The China market is 1.3 billion people. We only need 1% of the total population to buy our widget…”
- “My idea is a Web 2.0 social networking site. How do we drive traffic? Easy - we’ll make it viral!”
- “We will JV with Wal-Mart!”
Budding…
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The Problem With “Online Advertising”
Came across this TechCrunch post today -
http://www.techcrunch.com/2009/03/22/why-advertising-is-failing-on-the-internet/
Advertising online is ‘failing’, so it seems.
Before I tell you what I think of that, check out this screen cap of one of my own ‘online advertising’ campaigns which I have been running on semi-autopilot since last August.
I have blanked out some details in there because frankly I don’t…
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Your marketing message is very “wordy”…
“Your marketing message is very wordy…”
That’s something that I hear very often.
People read long articles and thick books. Why? Because they are interested.
The more interested they are, the more they will read.
If you find people interested in what you offer, they will hear you out.
If you ’shorten’ your marketing message then you are doing your offer a huge disfavor.
And if you don’t tell your story sufficiently, you won’t sell.
Nobody will give you…
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LinkedIn Networking
Over the last week I have gotten back in touch with a couple of old acquaintances via LinkedIn - one of them was Francis Meganathan, my mentor back during my Cyber Village days.
Francis is a good guy and I learned a lot from him - he always had good stories to tell and interesting experiences to share. He was definitely one of the better bosses I have had in my career.
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