Archive for the ‘Marketing’ Category

Thursday, August 7th, 2008 Scarcity as a Marketing Lever posted in Internet Marketing, Marketing
Tags: conversion, offline marketing, online marketing, ROI, scarcity, social proof
Posted in Internet Marketing, Marketing | No Comments »
Wednesday, August 6th, 2008 Updates! posted in Entrepreneurship, General, Internet Marketing, Marketing
Tags: direct response marketing, Liferati, Urekalabs
Posted in Entrepreneurship, General, Internet Marketing, Marketing | No Comments »
Thursday, June 12th, 2008 Amoral Marketing posted in General, Marketing
Tags: mentalism, NLP
Posted in General, Marketing | No Comments »
Saturday, June 7th, 2008 Customer Segmentation - Three Ways To Skin The Cat posted in Marketing
Tags: customer segmentation, LifeRati.com, user life cycle segmentation
Posted in Marketing | No Comments »

About the archives

Welcome to the archives here at Deric Fok. Have a look around.

About Me

I have been a marketer and researcher at Procter & Gamble and DHL, where I have worked on a range of projects from market segmentation and copy testing to analytics and tracking. I received my degree from Oxford in 2000.

Currently I spend bulk of my time leading strategic marketing projects at a dotcom and advising a Web 2.0 startup currently at seeding stage.

My other (part-time) projects include Liferati.com, a social networking website that helps people reach their goals faster and easier, and JamTank.com, one of Malaysia's biggest music communities with over 35,000 registered users.

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brute force marketing contextualized marketing conversion covert persuasion customer segmentation direct response direct response marketing Frank Kern Guy Kawasaki Internet Marketing introduction life cycle segmentation model Liferati LifeRati.com Marketing marketing mindmap mentalism NLP offline marketing online marketing ROI scarcity social proof traffic Urekalabs user life cycle segmentation WCIT

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