Frank Kern - Evil Marketing Genius

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I finally got around to watch one of Frank Kern’s Mass Control videos this morning.

For the uninitiated, Frank Kern was one of the heavy hitters in the Internet marketing field, having masterminded multi-million launches such as Stompernet, Pipeline Profits and Serializer. Frank was also the brain behind Neil Strauss‘ Annihilation Method which netted $1million within 15 minutes of its launch.

In this particular video, he outlined a covert persuasion method that plants the desire in your customers to buy your product using metaphors and storytelling.

Instead of blatant, in-your-face selling, the covert marketer tells a seemingly unrelated story which identifies the desired results or benefits, overcome objections, and then transfer the desired results from the metaphor to the product you want to market.

Frank Kern has marketed in the dating (or seduction) niche, and I suspected that he derived this concept from the storytelling and ‘indirect’ techniques commonly used by those in that niche.

This man’s a marketing genius. I wonder how he managed to stay ‘underground’ for so long. All the Unilevers, P&Gs and Coca Cola’s in the world should hunt him down and install him as their marketing head honcho if they know what’s good for them.

If you who haven’t heard of Frank Kern (and other names such as Eben Pagan, Jay Abraham and Gary Halbert) - go do a Google - their stuff will make you rethink your marketing in a big way.