Internet Marketing 101

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The question that I get most - in person, at seminars, or online forums is this -

“Deric, how do I get started on Internet Marketing?”

My answer often baffles people as it is as simple as it gets. Internet marketing really are these two things -

1. TRAFFIC. How your customers find your site. Referrals? Search engines? Backlinks?

2. CONVERSION. Once you get your prospective customers on your site, how you get them do to what you want them to do. Opt in? Comment on your blog post? Make a purchase?

These are what I call the “twin pillars of Internet marketing”. Get these two right, and you’ll do well. And no, you don’t need all those Clickbank ebooks peddled by gurus who make money teaching people how to make money.

I’ll blog more on the specifics on driving traffic and increasing conversion, but if you are already marketing online, think about the things you are currently doing and how the fall into these two buckets.

For example, are you spending most of your time tweaking the conversion of your sales page and nothing on your AdWords campaign? Or conversely, frantically writing and submitting articles which give you backlinks to your site, but your copy sucks?

Something to think about there.

By the way, don’t mistake Internet marketing for what it is NOT. Building a list is marketing. Developing a free report for a squeeze page is marketing. Split-testing your offer is marketing.

If you spend your time building “Made For Adsense” sites, freelancing as a blog writer or researching keywords for traffic arbitrage, you are not building a business, and therefore not a marketer.