Posts Tagged ‘offline marketing’

Thursday, August 7th, 2008 Scarcity as a Marketing Lever posted in Internet Marketing, Marketing
Tags: conversion, offline marketing, online marketing, ROI, scarcity, social proof
Posted in Internet Marketing, Marketing | No Comments »
Sunday, May 18th, 2008 The Death of Brute Force Marketing posted in General, Internet Marketing, Marketing
Tags: brute force marketing, contextualized marketing, direct response, offline marketing
Posted in General, Internet Marketing, Marketing | No Comments »

About the archives

Welcome to the archives here at Deric Fok. Have a look around.

About Me

I have been a marketer and researcher at Procter & Gamble and DHL, where I have worked on a range of projects from market segmentation and copy testing to analytics and tracking. I received my degree from Oxford in 2000.

Currently I spend bulk of my time leading strategic marketing projects at a dotcom and advising a Web 2.0 startup currently at seeding stage.

My other (part-time) projects include Liferati.com, a social networking website that helps people reach their goals faster and easier, and JamTank.com, one of Malaysia's biggest music communities with over 35,000 registered users.

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Deric Fok

Selling to people who actually want to hear from you is more effective than interrupting strangers who don't.