Posts Tagged ‘Urekalabs’

Wednesday, August 6th, 2008 Updates! posted in Entrepreneurship, General, Internet Marketing, Marketing
Tags: direct response marketing, Liferati, Urekalabs
Posted in Entrepreneurship, General, Internet Marketing, Marketing | No Comments »
Tuesday, May 20th, 2008 Met Guy Kawasaki! posted in General
Tags: Guy Kawasaki, Urekalabs, WCIT
Posted in General | 2 Comments »

About the archives

Welcome to the archives here at Deric Fok. Have a look around.

About Me

I have been a marketer and researcher at Procter & Gamble and DHL, where I have worked on a range of projects from market segmentation and copy testing to analytics and tracking. I received my degree from Oxford in 2000.

Currently I spend bulk of my time leading strategic marketing projects at a dotcom and advising a Web 2.0 startup currently at seeding stage.

My other (part-time) projects include Liferati.com, a social networking website that helps people reach their goals faster and easier, and JamTank.com, one of Malaysia's biggest music communities with over 35,000 registered users.

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banner ads brute force marketing contextualized marketing conversion covert persuasion customer segmentation Cyber Village direct response direct response marketing elevator pitch Frank Kern Guy Kawasaki Internet Marketing introduction JamTank life cycle segmentation model Liferati LifeRati.com LinkedIn long sales copy Marketing marketing mindmap mentalism NLP offline marketing online advertising online marketing pitch PPC private equity ROI scarcity social proof TechCrunch traffic Urekalabs user life cycle segmentation venture capital WCIT

Deric Fok

Selling to people who actually want to hear from you is more effective than interrupting strangers who don't.